The largest mobile messaging apps are increasingly social platforms in their own right. There is more evidence of that today as Line Corporation‘s Line — which had around 250 million registered users at last count — has added yet another feature to its platform play in a v3.9.0 update to its iPhone app (Android users will get the update “in future”).
Snap Movie allows for Vine-style short video sharing, which gives Line users yet another way to communicate with each other without having to leave its social, entertainment playground.
Or, as Line puts it:
Now LINE users can participate in the global trend of sharing their own original video clip and BGM arrangements.
As with Twitter-owned Vine, Snap Movie lets iPhone users of Line create a short video for sharing that’s composed of one or more scenes by recording footage by holding their fingers down on the screen…
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