Diffbot is a startup that’s trying to make sense of the mass of information available on the web via robotic vision and computer learning, and it’s doing so one chunk at a time. Previously, the company released a comprehensive API for identifying and deriving key info from article pages on the web, and now it’s launching a Product Page API to do the same for ecommerce and shopping sites.
The new API will allow Diffbot to crawl the web and parse information such as price, discounts, shipping, images, descriptions and SKUs, and then translate that into an immediately usable database format for devs to mine and repurpose however they wish. This is incredible useful for comparison shopping sites, for instance, but Diffbot CEO and founder Mike Tung says they’ve also had a lot of interest in the product from collecting, bookmarking and listing sites similar to Pinterest.
“Product discovery type…
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