Canopy Launches To Make Amazon Shopping More Social, Shareable And Beautiful


I’m an unabashed Amazon addict, but I’m not thrilled about the cluttered and unappealing visuals on the site. A new startup called Canopy with a team split between Toronto and San Francisco aims to vastly improve the Amazon window shopping experience, with a Pinterest-style sharing and networking experience that keeps the focus on commerce and enables users to actually buy the things they find with a minimum of fuss.

Canopy allows users to see product recommendations from other users, or to add their own via simple copy and paste of an Amazon link or with the help of a handy Chrome extension. Canopy then does a nice job of automatically formatting the product for a nice clean presentation like you might see on more design-focused marketplace sites like Fancy.

New members can follow their friends, and automatically follow an editor account when they sign up so that they aren’t greeted…

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