LaunchRock is a startup that helps other companies launch — it’s best-known for landing pages where beta users can sign up. Now, co-founder and CEO Jameson Detweiler said he’s “doubling down” on helping companies launch.
That might seem like an obvious step given the startup’s name, but Detweiler said LaunchRock’s previous expansion efforts have been around “post-launch stuff,” focusing particularly on customer acquisition throughout a startup’s lifecycle. That approach turned out to be more challenging than expected, Detweiler said, and meanwhile, there are many unaddressed needs when it comes to just getting a company off the ground. The ultimate aim is to provide access to the full range of products and services that a company might need during that early period.
“Getting a product out there and getting people to use it is where most companies die,” he said. “We want to help bridge that gap.”
So today, LaunchRock has…
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