Backlift, a Y Combinator-backed startup that bills itself as a back-end service for front-end developers, launched its first product today. Airfoil, which is obviously based on Backlift, is an A/B testing service for landing pages that’s aimed at designers and marketers who want the flexibility of working with their code directly and an easy to use dashboard to track their stats, but don’t want to use complicated testing services either.
Just like Backlift, which helps front-end developers get to work without having to deal with setting up a server, Airfoil uses Dropbox as its synchronization layer and signing up for Airfoil also creates a Backlift account. Users simply authorize their accounts through Dropbox and the service automatically creates a new folder for you with all of the baseline templates for both a barebones landing page and your admin interface (so you can customize that, too).
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