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Amazon Launches App Engagement Reports, Allowing Appstore Developers To Track App Usage & Revenue

TechCrunch

Continuing to grow its suite of services aimed at mobile app developers, Amazon today announced App Engagement Reports, free app usage reports that are now a part of the company’s Mobile App Distribution Portal. The reports are designed for Amazon Appstore developers in need of information about app performance and revenue.

Specifically, the reports include daily and monthly active devices, installs, sessions, average revenue per device, and retention metrics, and they can be filtered by marketplace, viewed in chart form, or downloaded as a CSV, the company explains in this afternoon’s official announcement. Developers will also be able to change the data range on the reports in order to see historical trends.

There are six Engagement Reports now being provided:

  • Overview: A summary of key usage data for your app or game
  • Average Revenue: Daily and Monthly Average Revenue per Device (ARPD) and Average Revenue per Paid User…

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