Social Ambitions — Reflecting on My First BlackBerry Live Conference and the Road Ahead

Inside BlackBerry

Below is a special feature and first post from Trace Cohen, our new Senior Director, Social Media Marketing at BlackBerry! Be sure to welcome Trace in the comments and stay tuned for more! — Donny


My first BlackBerry Live conference, and I’m definitely inspired. I’m in the enviable position of having recently joined in the company of a brand with a groundbreaking product platform, a disruptive marketing organization, a stellar social media team, and a global top 10 social fan base — ~32MM followers and fans that are not only rooting for our success in a volatile category, but have armed themselves as ambassadors for our cause.

Say no more than a recent tweet by world champion cyclist Mark Cavendish “Got an hour to relax, so playing around with my BlackBerry Z10. This phone is a monster! I love it! And no, this ISN’T a commercial tweet.”

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